CAS in International Communication

The ability to understand and analyse economic issues and their ramifications is an essential prerequisite for a leadership, management or consultancy role in organisational communication. Those working in organisations whose scope is international must also  be able to develop appropriate strategies for working effectively in a multicultural environment, paying due heed to its diversity. This CAS programme is designed to help develop these skills. The language of instruction of this programme is English.

Objective

The Certificate of Advanced Studies in International Communication programme helps its participants to work more effectively in an international environment. The course provides participants with the skills they need to develop and implement communication initiatives strategically – based on the economic and business imperatives of a globalised world. During their course, participants will learn to deal sensitively with a variety of different cultures. Two weeks of intensive study in New York also provide them with invaluable  opportunities for networking with other communications professionals from all over the world.

Target audience

The course is designed for graduate communications professionals who already have several years of relevant experience working for commercial companies, NPOs or PR  agencies. It is also aimed at media practitioners keen to develop their understanding of business, economic and international issues.

Programme organisation

Two of the modules – «International Management and Identity» and «Intercultural Competence»  – are each conducted as 1-week teaching blocks (Monday to Saturday) by the IAM in Winterthur. The «Strategic Communications: International Perspectives» module is conducted as a 2-week teaching block by Columbia University in New York. The language of instruction for the entire course is English.

Structure

Participants complete a total of 22 days of classroom instruction of 8 lessons per day, scheduled in four 1-week blocks. The course comprises two non-consecutive weeks’ teaching in Winterthur and two consecutive  weeks’ teaching in New York (at Columbia University).

Participants successfully completing this CAS course  are awarded 15 ECTS credits. Participants may enrol in the CAS only, or may extend this into an MAS in Communication Management and Leadership.

Course dates and venues

May 27 to June 1st, 2013 in Winterthur: International Management and Identity
July 1st to July 6th, 2013 in  Winterthur: Intercultural Competence
July - August, 2013 in New York: Strategic Communications: International Perspectives

 
Fees

CHF 5,900 and approximately USD 10,500 including course materials (excluding accommodation, travel and living  expenses).

Enrolment deadline

Enrolment applications close three months before the beginning of the course. Late admissions are possible thereafter, should places still be available.